See what your numbers would look like
Three demonstrations built on invented data, one for each kind of business we work with most. Pick the one closest to yours — each shows a question the business could not answer before, answered on one screen.
Choose an industry above to open its dashboard.
Riverstone Dental Group
6 locations · 12 months to Aug 2026
$2.07M
Across 6 locations
$183k
8.8% margin · 2 locations below zero
$510
Spread of $323 best to worst
68%
+4 pts vs prior year
Your best location by revenue is not your best location by profit
Same six practices, same twelve months. Switch the ranking and the order changes almost completely — because overhead, payer mix and provider cost never appear in a revenue report.
Why the order changes
Highest rent per operatory in the group and the lowest chair utilisation. Busy, but carrying fixed cost it cannot fill.
Hygiene-heavy service mix at 19% margin, plus two associates running under 60% booked.
Opened 14 months ago and still ramping. Lab costs run 31% above group average on the same case mix.
Revenue per provider hour
Chair time is the constrained resource. This is the number that tells you how it is being used.
Margin by service line
Volume and profit are not the same thing. One high-volume service is losing money on every case.
| Service line | Cases | Revenue | Margin |
|---|---|---|---|
| Crowns & bridges | 412 | $618,000 | 52.9% |
| Implants | 96 | $432,000 | 50.5% |
| Hygiene & preventive | 4,820 | $482,000 | 18.9% |
| Orthodontics | 78 | $273,000 | 27.5% |
| Endodontics | 164 | $186,000 | 24.2% |
| Whitening & cosmetic | 340 | $82,000 | -8.5% |
Revenue held. Profit did not.
Revenue is a flat line you would never investigate. Profit tells a different story in May and June.
Riverstone Dental Group does not exist. Every figure on this tab is invented. It is published to show the format and the kind of question a LUMYX dashboard answers, not to represent a client engagement.
Northbeam Apparel
Shopify + Meta + Google · 12 months to Aug 2026
$6.97M
Across 6 core SKUs
$632k
9.1% · 2 SKUs below zero
3.2x
Looks healthy. It is not the whole story
14.6%
24% on the worst SKU
Your best-selling product is losing you money on every order
Blended ROAS of 3.2x looks healthy. Once shipping, returns and COGS are subtracted, the ranking inverts — and the SKU you promote hardest is the one draining the account.
Why the order changes
Heaviest item in the catalogue. Shipping and returns take 31% of order value, and it is discounted every spring to clear stock.
78% of units go to first-time buyers acquired above contribution. Volume is real; the margin is bought.
A 24% return rate on sizing. Every return carries outbound freight, inbound freight and refurbishment.
True CAC vs platform-reported CAC
Platforms report the CAC they can see. These are the numbers after shipping, returns and COGS.
Contribution by channel
Two channels are consuming more than they generate once real costs are applied.
| Channel | Spend | Revenue | Contribution |
|---|---|---|---|
| Organic & direct | 0 | $2,890,000 | 24.0% |
| Email & SMS | 34,000 | $610,000 | 35.1% |
| Google Search | 284,000 | $980,000 | 15.1% |
| Affiliates | 88,000 | $240,000 | 12.9% |
| Retargeting | 126,000 | $390,000 | -22.6% |
| TikTok | 198,000 | $520,000 | -29.8% |
| Meta | 412,000 | $1,340,000 | -15.8% |
Revenue grew. Contribution did not.
The chart every founder should see before approving another budget increase.
Northbeam Apparel does not exist. Every figure on this tab is invented. It is published to show the format and the kind of question a LUMYX dashboard answers, not to represent a client engagement.
Kestrel Industrial Supply
6 key accounts · 12 months to Aug 2026
$16.9M
Across 6 key accounts
$724k
4.3% · 1 account below zero
24% of revenue
but only 5% of profit
3.1–14.2¢
per revenue dollar, best to worst
Your biggest customer is not your most profitable customer
Gross margin says these accounts are fine. Once freight, returns, rebates and cost-to-serve are applied, the order changes and one account moves below zero.
Why the order changes
Negotiated freight terms absorb 6.2% of order value, and 40% of lines ship as split deliveries under two pallets.
Highest return rate in the book plus 62 days sales outstanding. The working capital cost alone exceeds gross margin.
Orders full pallets on a fixed schedule. The lowest cost to serve per dollar in the entire customer base.
Cents of cost per revenue dollar
Freight, split shipments, returns and credit terms, allocated to the accounts that actually cause them.
Margin with inventory carrying cost
One legacy line has been carried on the books for years at a negative return.
| Product line | SKUs | Revenue | Margin |
|---|---|---|---|
| Safety equipment | 220 | $2,360,000 | 26.8% |
| Fasteners | 1,240 | $4,200,000 | 22.3% |
| Hydraulics | 310 | $3,920,000 | 18.1% |
| Bearings | 480 | $2,740,000 | 15.6% |
| Cutting tools | 390 | $2,010,000 | 9.2% |
| Legacy castings | 150 | $1,690,000 | -3.4% |
Revenue was flat. Margin was not.
A freight surcharge absorbed in March never made it into the price list.
Kestrel Industrial Supply does not exist. Every figure on this tab is invented. It is published to show the format and the kind of question a LUMYX dashboard answers, not to represent a client engagement.
Our approach to every engagement
LUMYX is a new practice, and we would rather show you exactly how we work than pad this page with case studies we have not earned yet. Here is the process every client goes through.
We load your raw files and check row counts, date coverage, duplicates, and missing values before promising anything.
A star schema with a real date table and named measures in DAX, so totals reconcile and future questions are cheap to answer.
Each page answers one question. Headline number first, drivers underneath, detail on drill-through — not a wall of charts.
Published to your workspace with scheduled refresh, a walkthrough session, and documentation of every measure.
What you can expect from us
- Reconciled numbers. Every total on a LUMYX dashboard ties back to your source system. If it does not match, we fix it before you see it.
- Documented measures. You get a written definition of every metric, so “revenue” means the same thing to everyone in your business.
- You own the file. The .pbix and the data model are yours. No lock-in, no hostage situation if you move on.
- Honest scoping. If your data is not ready for a dashboard, we will tell you that during the audit rather than build on a bad foundation.
On case studies: we do not publish client work without written permission, and we will never invent metrics to look more established than we are. As engagements complete and clients approve, real projects will appear here.
Every dashboard above is a demonstration built on invented data. None of the companies shown are real and no figures relate to any actual business.
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